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Current Activity: Viewing Thread [DDL] Oasis - Dig Out Your Soul [2008]
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Downloading is illegal, especially gay rock songs, you homo.
Generally, the product positioning process involves:
Defining the market in which the product or brand will compete (who the relevant buyers are)
Identifying the attributes (also called dimensions) that define the product 'space'
Collecting information from a sample of customers about their perceptions of each product on the relevant attributes
Determine each product's share of mind
Determine each product's current location in the product space
Determine the target market's preferred combination of attributes (referred to as an ideal vector)
Examine the fit between:
The position of your product
The position of the ideal vector
Position.